Case study · LinkedIn · Oct 20, 2025 to Oct 19, 2026 · LinkedIn analytics
One year on the feed
LinkedIn is where I share my reporting, call for sources and announce new work. This is twelve months of it in LinkedIn's own numbers, including the posts that did the heavy lifting and the long quiet stretch in between.
Weekly impressions
Total followers, 5,278 to 7,142
Peak week: Sep 7, 2026 · 9,785 impressions
Impressions52,283Times my posts appeared in a feed
Members reached19,688Unique people who saw a post
New followers+1,864Up 35%, to 7,142
Engagements1,4552.8% of impressions
Chart desk 01 · Monthly
Two peaks and a quiet spring
January and September each passed 13,500 impressions. In between, March and April barely registered, with under 160 impressions each. Switch the series: engagements peak in July, the month I announced my Inc. column, and new followers peak in September.
October 2025 starts on Oct 20 and October 2026 ends on Oct 19, so both are partial months and shown hatched. LinkedIn's export shows −6 net engagements for March 2026, plotted as zero.
Chart desk 02 · Followers
The follower line never went flat
Impressions came in bursts. Followers did not. Every single month added new ones, including March, which brought 201 new followers while my posts drew 156 impressions all month. The steepest day was Sep 9, 2026: 128 new followers, the day my #JournoRequest post went out.
Starting count is LinkedIn's Oct 19, 2026 total minus new followers in the window. Hover or tap the line for the weekly total.
Chart desk 03 · Leaderboard
Ten posts that did the work
Three posts earned half of the year's 52,283 impressions. A call for sources, a TheStreet story on gold and the Fed, and the news that I'm writing for Inc. The top ten together account for 71%.
Chart desk 04 · Reach versus response
Big reach is not the same as a big response
The gold story and the Inc. announcement reached almost the same number of feeds. The announcement drew ten times the response: 5.3% of people who saw it engaged, against 0.5% for the shared article. Personal posts, like a conversation with a source or a career note, landed between 2.6% and 5.6%.
Each dot is one of the ten posts above. Engagement rate is engagements divided by impressions. Hover or tap a dot for details.
Chart desk 05 · Audience
Who was reading
The people who saw my posts skew senior and toward finance and media. About one in four held a director-level role or above, the New York metro area was the biggest single location, and financial services and PR were the top two industries.
Seniority
Industry
Location
Viewers also included people at
BloombergThe Wall Street JournalCNBCGoogle
LinkedIn content demographics: the share of people who saw my posts, by top values. Shares don't sum to 100%.
Readout
What the numbers say
3 posts
earned half the year's impressions. On LinkedIn a few posts carry most of the reach, so a handful of strong posts beats a steady stream of links.
13,068
impressions came from three source calls: #JournoRequest and two "Pitch me" posts. Asking for sources is reporting work, and it also works as content.
10x
the engagement rate on my Inc. announcement versus a shared article with the same reach. News about the work gets more response than a link to it.
+35%
followers in a year, with growth in all twelve months, even when I was barely posting.
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Start a brief ▸How this was built
All figures come from LinkedIn's aggregate analytics export for my personal profile, covering October 20, 2025 to October 19, 2026. Impressions, members reached and engagements are LinkedIn's totals for the window. Monthly and weekly figures are sums of LinkedIn's daily data. Follower totals by week are built backward from the 7,142 followers LinkedIn reported on October 19, 2026.
The leaderboard ranks posts published within the window by impressions. Post titles are taken from each post's opening words. Engagement rate is a post's engagements divided by its impressions. Audience figures are LinkedIn's content demographics for people who saw my posts in the window.
Designed and built with Claude.