Case study · TheStreet markets desk · Dec 2025 to Oct 18, 2026 · Parse.ly data
$TOBI
3,370,723
page views
▲ 657 articles
best month: June 2026
If my byline traded like a stock, this would be its tape. Here is what ten and a half months on TheStreet's markets desk looked like in the publisher's own analytics: what readers came for, where they came from, and which headlines moved the needle.
Weekly page views, w/c Dec 7, 2025Peak week: May 31, 2026 · 239,079 viewsw/c Oct 18, 2026 (in progress)
Articles with readers657About 15 a week
Unique readers2.19MEach read about 1.5 pages
Time spent reading4.45 yrs2,339,207 engaged minutes
Returning readers49%1,064,851 came back
Chart desk 01 · Monthly
If my byline were a stock
June 2026 was the high: 503,531 views in a month, led by stories on Treasury Secretary Scott Bessent, gas prices and oil. March was the quietest full month. Switch the series to see readers and reading time follow the same shape.
December 2025 starts with my first byline that month. October 2026 runs through Oct 18 and is shaded as a partial month.
Chart desk 02 · Headlines
The headline lab
I pulled the eight most-read stories from six months, 46 headlines in all, and counted the words that kept showing up. "Just" leads by a distance. Bessent appears in more of them than any other name.
Count = headlines containing the word, out of 46.
Chart desk 03 · Leaderboard
Ten stories that moved the tape
Ranked by views in each story's best calendar month. Four of the ten name Scott Bessent in the headline. The two biggest were a Disney earnings read on U.S. consumers and a Fed story on the gold and silver surge.
Chart desk 04 · Topics
Volume versus punch
Technology and AI got the most stories. Gold, oil and investing basics got more readers per story. Each bubble is a topic tag: further right means more stories, higher means more views per story, bigger means more total views. Hover or tap a bubble for the numbers.
Tags overlap, so one story can count toward several topics.
Chart desk 05 · Traffic sources, June 2026
Where readers came from
In my biggest month, direct visits and news aggregators each sent close to 200,000 views. Google News, Google Discover and Flipboard did most of the aggregator work. Search was a distant third. And yes, Claude sent 150 readers.
Referred views, June 1 to 30, 2026. Parse.ly limits referrer data to 31-day windows.
Chart desk 06 · Sections
Where the stories ran
Investing and Economy carried the most traffic. Automotive was the surprise: 72 stories on EVs, Chinese carmakers and car loans drew more than 350,000 views.
Readout
What the numbers say
13,185
views per story for investing basics, the best ratio of any big topic. Stories tagged as investing basics drew more readers per piece than any other large topic.
185K
views from news aggregators in June alone, more than three times what search sent. For this kind of coverage, Google News, Discover and Flipboard matter as much as Google search.
49%
of unique readers came back at least once, so nearly half the audience returned for more.
7 of 46
top headlines named Scott Bessent. Following one newsmaker across oil, taxes and the dollar produced several of my biggest stories.
Work with me
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Start a brief ▸How this was built
All figures come from Parse.ly analytics for thestreet.com, filtered to articles bylined Tobi Opeyemi Amure, from December 1, 2025 to October 18, 2026. Views are page views. Unique readers are Parse.ly visitors for the whole window, not a sum of months. Engaged minutes count active reading time; 2,339,207 minutes is about 4.45 years. Returning readers are Parse.ly returning visitors as a share of unique visitors.
Leaderboard views are each story's views in its best calendar month, not lifetime totals. Topic figures use TheStreet's own tags, which overlap. Referrer data covers June 2026 only. The headline word counts use the eight most-read stories in each of six months (December, January, April, May, June and July), 46 unique headlines.
Designed and built with Claude.